Grandview Heights Schools

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Buy Thi$, Buy That

In seventh grade language arts, classes have been learning the techniques and strategies of persuasion - pathos, logos, and ethos - and that persuasion is all around us. The class has focused on advertising and how we are persuaded to "buy this, buy that." Students were placed in advertising agency groups, selected a product to advertise, and created an ad campaign with very specific goals and outcomes. The products and campaigns they came up with were amazing, compelling, and entertaining!